email address

Still Using Gmail or Hotmail for Your Business Email Address?

Most small businesses start off using a free email service like Gmail, Hotmail, Yahoo, etc. This helps keep costs low, especially if you’re a new business. However, using a free account as your professional email address may affect your business.

Here are reasons why you need to have your own domain for your business email address:

  1. First impressions matter. Using an email address such as creates a professional image of your business. This helps demonstrate that you operate a legitimate and credible business.
  2. Gain trust and confidence from your customers. Customers can perceive a business as less established when using an email address such as Customers can also treat emails from your free account as spam.
  3. Build your brand. You’re not just selling a product or service, but establishing a brand. With a free email account, you’re promoting the free email service and not your brand. As well, an email address with a custom domain makes it easier for your customers to remember your email address.
  4. Flexibility. With your own domain, you can setup multiple aliases (such as,, etc.) and manage it under your own account.

If you already have a website with your own domain name, then setting up a professional email address should be next on your to do list. If you don’t have a website, start off by registering a domain name and then set up your business email address.