Why Your Business Needs a Keyword Strategy

Millions of people use search engines like Google, Bing or Yahoo to find what they’re looking for online. To rank high in relevant search results, you need to optimize your website with keywords that relate to your business.

A keyword is a word or phrase entered in search engines to find the most relevant information on a topic. Proper keyword optimization will make it easy for your target audience to find you when they search for certain keywords. This will inevitably increase and improve high quality traffic to your website.

Finding out which keywords are right for your business can be a challenge. There are, however, ways to isolate popular keywords before you optimize your website. Additionally, you can test the effectiveness of your selected keywords by monitoring your analytics.

It’s important to realize that keyword research is an evolving process that requires the proper attention to increase organic traffic to your website. In doing so, you’ll save money on expensive advertising campaigns that don’t produce the results you want.

What Are Your Keywords?

The key to being successful with finding the right keywords is to get inside the head of your consumers. Ask yourself what you’d type into Google if you were searching for your products. Think of any and all possibilities surrounding your products—not your brand. Remember, if you’re a small to mid-sized business, the chances of people searching for your brand name are slim to none. Focus instead on words and phrases that relate to your products or service.

Consider the Difficulty and Relevance of Your Keywords

Your keyword selection should be centered on their relevance to your products or services and how difficult it will be to rank for them. Broad keywords are more competitive and will make it much more difficult to show up in search results. Longer and specific keyword phrases, also known as long-tail keywords, are ideal for smaller businesses, as they are lower in search volume and less competitive.

Don’t be afraid to try out several keywords, but make sure you find a balance between the competition level and the relevance they hold. Discover which ones work best for you over the course of a few weeks.

For help with your keyword research, try using Google’s Keyword Planner, a free tool that will allow you see the competitiveness of each keyword and also provide new keyword suggestions.

What Is Inbound Marketing?

If you’re a small business owner, you know how difficult it is to expand your reach with a small marketing budget. Whether you are attempting to get your business off the ground, or hoping to find new ways to grow your current one, you’re going to need to come up with creative ways to get noticed and compete with other businesses. Inbound marketing is an effective method to attract customers online and grow your small business.

How It Works

Inbound marketing, unlike outbound marketing, focuses on attracting prospects to visit your website through quality content. Inbound marketing also aligns with what customers want and are naturally drawn to. For example, if you are selling workout equipment and want to get traffic to your website, a specialized blog focused on workout tips will naturally engage your target audience.

Targeted content is the key to inbound marketing. The more that a company learns about their customers, the more personalized their content should be. Additionally, inbound marketing works well because it meets your potential customers where they are, rather than assuming they will come to you.

By integrating social channels with quality content that speaks to the right audience, inbound marketers generate leads that produce significant results.

Key Tools

Inbound marketing is built on tools such as high quality blogs, strategic SEO, powerful web copy, and sharable content through social media. These tools enable marketers to discover what their target consumers are looking for, rather than implementing a random marketing strategy that is hit or miss at best. The world has changed. People have hundreds of products and services thrown at them daily. In order to capture their attention you have to speak to their needs.

Benefits of Inbound Marketing

Several benefits of inbound marketing include:

  • Attracting the right customers
  • Finding potential customers where they are
  • Effective cyclical process
  • Utilizes SEO
  • Easier to control

Inbound marketing is the single best way to engage your target audience and generate new leads. If you are looking for a better strategy for your marketing efforts, consider strategic inbound marketing to help you grow your business.