Still Using Gmail or Hotmail for Your Business Email Address?

Most small businesses start off using a free email service like Gmail, Hotmail, Yahoo, etc. This helps keep costs low, especially if you’re a new business. However, using a free account as your professional email address may affect your business.

Here are reasons why you need to have your own domain for your business email address:

  1. First impressions matter. Using an email address such as john@businessname.com creates a professional image of your business. This helps demonstrate that you operate a legitimate and credible business.
  2. Gain trust and confidence from your customers. Customers can perceive a business as less established when using an email address such as john@gmail.com. Customers can also treat emails from your free account as spam.
  3. Build your brand. You’re not just selling a product or service, but establishing a brand. With a free email account, you’re promoting the free email service and not your brand. As well, an email address with a custom domain makes it easier for your customers to remember your email address.
  4. Flexibility. With your own domain, you can setup multiple aliases (such as info@businessname.com, support@businessname.com, etc.) and manage it under your own account.

If you already have a website with your own domain name, then setting up a professional email address should be next on your to do list. If you don’t have a website, start off by registering a domain name and then set up your business email address.

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